Last Yard

Accelerate

Retail shelf-edge promotion and dynamic pricing

Retail Shelf-EdgePerth, AustraliaAcquired 2023-04 (#6)lastyard.com ↗

“10,000+ retail stores, 140+ brands, 98% renewal”

AVCI

AI Value-Creation Index

Seven-dimension scorecard

Product & ICP Fit

Retail pricing/promotion execution; ESL+print+digital+retail media; 10k stores; very high vertical fit.

Architecture Health

AWS cloud-native since 2015; containerized auto-scaling; REST API; ISO 27001:2022 certified.

AI Readiness

'AI-ready' marketing; dynamic pricing 'AI insights' claimed; likely rules-based with AI labelling.

Product Velocity

Monthly blog; quarterly case studies; active partner ecosystem (NCR Voyix, Vusion, Hanshow); US office.

Competitive Pressure

Revionics/Competera AI pricing; Vusion/Hanshow ESL vendors moving up; NCR Voyix deep-pocketed incumbent.

Data Moat

10k stores × 15M promos/week for anchor customer; 100k+ daily decisions; under-leveraged cross-network.

Expansion Surface

140+ brands, 98% renewal; expansion to US; print→ESL→digital→retail media upsell path.

Endorsed AI plays

Dynamic pricing optimiser — demand × inventory × competitor signal

AWS-native since 2015; 15M promos/week for anchor grocer; 100k+ daily decisions already automated. Revionics/Competera AI pricing validates market. Self-describes 'AI-ready'.

highendorsed

Effort

14 weeks

Expected lift

1-3% GMV lift at lighthouse retailer = $Xm direct attributable; flagship for AWS credit partnership.

Owner

Last Yard CTO

Framework

Constrained Optimisation Agent

Transfers to: scope-systems

Evidence drill-down

Product & ICP Fit

Clarity of ICP, breadth of product, defensibility of niche.

Score rationale: Retail pricing/promotion execution; ESL+print+digital+retail media; 10k stores; very high vertical fit.

customer_scale10,000+ retail stores, 140+ brands, 98% renewal rate. Case studies: Autobarn (135 stores), Bing Lee ($250k/yr savings), JB Hi-Fi.
high
https://lastyard.com/about-us/· fetched 2026-04-21

Architecture Health

Modernity, scalability, technical-debt risk.

Score rationale: AWS cloud-native since 2015; containerized auto-scaling; REST API; ISO 27001:2022 certified.

stackAWS since 2015; containerized auto-scaling; REST API; ISO/IEC 27001:2022 (Cert ITGOV40267); 15M promos/week for anchor grocer.
high
https://lastyard.com/the-platform/· fetched 2026-04-21

AI Readiness

Levels: None → Claimed → Shipped-single → Shipped-multi → AI-native.

Score rationale: 'AI-ready' marketing; dynamic pricing 'AI insights' claimed; likely rules-based with AI labelling.

ai_claimSelf-describes 'AI-ready retail publishing platform'. 'Dynamic Pricing Automation adjusts prices in real-time based on demand and competitor actions.' Likely rules-based with AI labelling.
medium
https://lastyard.com/by-role/· fetched 2026-04-21

Product Velocity

Rate of customer-visible value delivery.

Score rationale: Monthly blog; quarterly case studies; active partner ecosystem (NCR Voyix, Vusion, Hanshow); US office.

partner_ecosystemNCR Voyix (20yr), SAP, Vusion Group, Hanshow, Pricer, Solum, Zkong, Scala digital signage — deep integrator network.
high
https://lastyard.com/partners/· fetched 2026-04-21

Competitive Pressure

How fast vertical AI-native competitors are closing in.

Score rationale: Revionics/Competera AI pricing; Vusion/Hanshow ESL vendors moving up; NCR Voyix deep-pocketed incumbent.

ai_pricing_competitorsRevionics / Competera ship AI pricing optimization; Vusion/Hanshow moving up the software stack.
medium
https://lastyard.com/partners/· fetched 2026-04-21

Data Moat

Exclusive, proprietary data that could power defensible AI.

Score rationale: 10k stores × 15M promos/week for anchor customer; 100k+ daily decisions; under-leveraged cross-network.

No cited signals yet for this dimension.

Expansion Surface

Adjacent workflows or geos into which to expand.

Score rationale: 140+ brands, 98% renewal; expansion to US; print→ESL→digital→retail media upsell path.

No cited signals yet for this dimension.